About the journal

Annotation: It has been established that multimodality and multimodal metaphors combine various sign systems (visual, verbal, auditory, etc.) to create complex meanings in contemporary discourses and cultural texts.

Annotation: This article discusses modern laser treatment techniques aimed at effectively removing age spots on the skin and achieving a lifting effect. It analyzes the mechanisms of different laser types, their specific features, advantages, and indications for use. Special attention is given to photothermolysis and fractionated effects, which destroy melanin and stimulate new collagen production, helping to even skin tone and improve elasticity. The article presents data on clinical efficacy, safety, possible side effects, and contraindications of the procedures. It also discusses the prospects for combined laser platforms, which allow for personalized treatment and achieve aesthetic results with minimal rehabilitation time. The aim of this work is to systematically gather information about the synergistic effects of lasers in correcting pigmentation and improving skin firmness.

Annotation: The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.

Annotation: In today's rapidly changing market landscape and with increasing competition, creating an effective partner sales ecosystem is essential for sustainable business growth. This study aims to develop a conceptual model and provide practical recommendations for creating and managing such an ecosystem. Through a comprehensive analysis of current approaches and successful case studies, we have identified key success factors and common mistakes in scaling partner programs. We propose a multi-tiered partner sales ecosystem structure, explore the principles of selecting partners, and discuss mechanisms for establishing effective relationships. Additionally, we explore tools for evaluating their contribution to a company's strategic development. The study's findings include methodological guidance for adapting a partner strategy to different business models and market circumstances, allowing companies to effectively extend their geographical reach, explore new market sectors, and enhance their competitive standing through collaboration with partners.